Professional Development Course Outline

Module 1 The Doula Business
Unit 1 The Professional Doula  
Unit 2 Understanding Your Why - The Passion Behind the Profession  
Unit 3 The Scope of Doula Work (Birth, Postpartum, End-of-life)  
Unit 4 Your Welcome Packet  
Unit 5 Your Internet Presence - a website  
Unit 6 Professional Development - Book review  
Module 2 Setting Up Your Doula Business
Unit 1 Legal Considerations and Business Structure  
Unit 2 Business Registration and Naming Your Business  
Unit 3 Individual Professional Liability Insurance  
Unit 4 Insurance, Billing and Expenses  
Unit 5 Financial Management Basics for Doulas  
Unit 6 Setting Your Services and Pricing  
Unit 7 Medicaid Billing for Doulas  
Module 3 Marketing and Client Acquisition
Unit 1 Building Your Brand and Online Presence  
Unit 2 Effective Marketing Strategies for Doulas  
Unit 3 Networking with Healthcare Professionals and Client Referrals  
Unit 4 Managing Your Online Reputation  
Module 4 Client Management
Unit 1 Initial Consultations and Onboarding Clients  
Unit 2 Contracts and Agreements  
Unit 3 Supporting Diverse Clients  
Unit 4 Cultural Sensitivity – What is Culture?  
Unit 5 Downloaded Required Text: Cultural Competency Handbook  
Module 5 Expanding Your Business
Unit 1 Hiring Additional Doulas or Staff  
Unit 2 Offering Additional Services or Products  
Unit 3 Collaborating with Other Professionals  
Unit 4 Scaling Your Business Sustainably  
Module 6 Ethical Considerations, Standard of Practice Review and Self-Care
Unit 1 Ethics in Doula Work  
Unit 2 Putting the Madriella Doula Code of Ethics into Practice  
Unit 3 Standards of Practice Review  
Unit 4 Self-Care for Doulas  
Unit 5 Burnout Prevention  
Unit 6 Building a Support Network  
Module 7 Safety
Unit 1 The Initial Consult  
Unit 2 Domestic Violence  
Unit 3 Planning for the Unthinkable  
Unit 4 Vicarious Trauma  
Unit 5 Dogs  
Unit 6 Getting There Safe  
Unit 7 Distracted driving  
Module 8 Final Requirements and Final Exam
Unit 1 The value of labor support paper  
Unit 2 Research Assignment Survey  
Unit 3 Outside Certifications  
Unit 4 Proof of CPR/First Aid/AED Certification  
Unit 5 Proof of State Food Handlers Card  
Unit 6 Summary and Final Exam