For those Doulas that charge for their services and make a living that incorporates their passion for helping others, we offer this professional development continuing education course. This course is designed to help you expand your knowledge and covers a wide range of topics relevant to the birth industry, such as Doula business licensing, marketing strategies, business networking, and social media presence.
This course is our highest level of Doula credential, and achievement of the MCPCD credential is an assurance to your client that you are a professional, with the highest caliber of training we can offer.
This course is reserved for our Professional Members
Prerequisites: Madriella Birth Doula course, Madriella Postpartum Doula course
Course Requirements:
Textbook for course (see reading list)
A working Internet connection
A computer or mobile device capable of:
a) Accessing the Internet
b) Uploading a written assignment/digital photo
c) Posting/reading messages in the forum
A valid CPR/First Aid Certification and Safe Food Handling Certification are required by the end of this course. Both of these certifications can be done online fairly inexpensively.
| Module 1 | The Professional Doula |
|---|---|
| Unit 1 | The Professional Doula |
| Unit 2 | US Business Models... when it's broke and a Doula is what fixes it |
| Unit 3 | The Self-Employed Doula – Business Considerations |
| Unit 4 | Doula Contracts |
| Unit 5 | Your Welcome Packet |
| Unit 6 | Business Promotion (Networking) |
| Unit 7 | Individual Professional Liability Insurance |
| Unit 8 | Your Internet Presence - a website |
| Unit 9 | Professional Development - Book review |
| Unit 10 | Insurance, Billing and Expenses |
| Module 2 | Horizontal Integration |
| Unit 1 | Horizontal Integration |
| Unit 2 | Benefits of Horizontal Intgration |
| Module 3 | Ethics and Marketing |
| Unit 1 | Ethics in Marketing - Introduction |
| Unit 2 | Why there is a need for ethical doula marketing |
| Module 4 | Influence Marketing |
| Unit 1 | Influence Marketing |
| Unit 2 | What is “Influence”? |
| Unit 3 | Identifying influencers |
| Unit 4 | Using online social media tools to identify influencers |
| Unit 5 | Influencer ecosystems and roles |
| Module 5 | Different Forms of Marketing |
| Unit 1 | Different forms of marketing |
| Unit 2 | Strategy |
| Unit 3 | Affinity marketing |
| Unit 4 | Alliance marketing |
| Unit 5 | Ambush marketing |
| Unit 6 | "Indirect" ambush marketing |
| Unit 7 | Possible Impacts of Ambush marketing |
| Unit 8 | Article marketing |
| Unit 9 | Article video marketing |
| Unit 10 | Call to action (marketing) |
| Unit 11 | Cause Marketing |
| Unit 12 | Consumer-generated advertising |
| Unit 13 | Content marketing |
| Unit 14 | Close Range Marketing |
| Unit 15 | Cross-media marketing |
| Unit 16 | Customer advocacy |
| Unit 17 | Customerization |
| Module 6 | Other Non Digital Marketing Forms |
| Unit 1 | Loyalty Marketing |
| Unit 2 | Loyalty Marketing Impact |
| Unit 3 | Multi Level Marketing |
| Unit 4 | Legality and Legitimacy of MLM's |
| Module 7 | Online Advertising |
| Unit 1 | Introduction |
| Unit 2 | Type of Ads |
| Unit 3 | Delivery Methods |
| Unit 4 | Benefits |
| Unit 5 | Concerns |
| Unit 6 | Regulation |
| Module 8 | Tying your marketing together |
| Unit 1 | Permission Marketing |
| Unit 2 | Relationship Marketing |
| Unit 3 | Product bundling |
| Unit 4 | Varieties of bundling |
| Unit 5 | Self-referential marketing |
| Unit 6 | Summary of Ethics in Birthworker Marketing |
| Unit 7 | Cites |
| Module 9 | Branding |
| Unit 1 | Brand language |
| Unit 2 | Areas and authorities that offer brand language |
| Unit 3 | Delivery channels |
| Module 10 | Buisness Model |
| Unit 1 | Business model |
| Unit 2 | Theoretical and empirical insights to business models |
| Unit 3 | Examples of business models |
| Module 11 | Safety |
| Unit 1 | The Initial Consult |
| Unit 2 | Domestic Violence |
| Unit 3 | Planning for the Unthinkable |
| Unit 4 | Vicarious Trauma |
| Unit 5 | Dogs |
| Unit 6 | Getting There Safe |
| Unit 7 | Distracted driving |
| Module 12 | Cultural Sensitivity |
| Unit 1 | Introduction to Cultural Sensitivity |
| Unit 2 | Cultural Sensitivity - What is Culture? |
| Unit 3 | Cultural Sensitivity - Using the information you gather |
| Unit 4 | Downloaded Required Text and cites from this unit. |
| Unit 5 | Quiz |
| Module 13 | Final Requirements and Final Exam |
| Unit 1 | The value of labor support paper |
| Unit 2 | Research Assignment Survey |
| Unit 3 | Outside Certifications |
| Unit 4 | Proof of CPR/First Aid/AED Certification |
| Unit 5 | Proof of State Food Handlers Card |
| Unit 6 | Summary and Final Exam |