For those Doulas that charge for their services and make a living that incorporates their passion for helping others, we offer this professional development continuing education course. This course is designed to help you expand your knowledge and covers a wide range of topics relevant to the birth industry, such as Doula business licensing, marketing strategies, business networking, and social media presence.

This course is our highest level of Doula credential, and achievement of the MCPCD credential is an assurance to your client that you are a professional, with the highest caliber of training we can offer.

This course is reserved for our Professional Members

Prerequisites: Madriella Birth Doula course, Madriella Postpartum Doula course
Course Requirements:
Textbook for course (see reading list)
A working Internet connection
A computer or mobile device capable of:
a) Accessing the Internet
b) Uploading a written assignment/digital photo
c) Posting/reading messages in the forum

A valid CPR/First Aid Certification and Safe Food Handling Certification are required by the end of this course. Both of these certifications can be done online fairly inexpensively.


Module 1 The Professional Doula
Unit 1 The Professional Doula
Unit 2 US Business Models... when it's broke and a Doula is what fixes it
Unit 3 The Self-Employed Doula – Business Considerations
Unit 4 Doula Contracts
Unit 5 Your Welcome Packet
Unit 6 Business Promotion (Networking)
Unit 7 Individual Professional Liability Insurance
Unit 8 Your Internet Presence - a website
Unit 9 Professional Development - Book review
Unit 10 Insurance, Billing and Expenses
Module 2 Horizontal Integration
Unit 1 Horizontal Integration
Unit 2 Benefits of Horizontal Intgration
Module 3 Ethics and Marketing
Unit 1 Ethics in Marketing - Introduction
Unit 2 Why there is a need for ethical doula marketing
Module 4 Influence Marketing
Unit 1 Influence Marketing
Unit 2 What is “Influence”?
Unit 3 Identifying influencers
Unit 4 Using online social media tools to identify influencers
Unit 5 Influencer ecosystems and roles
Module 5 Different Forms of Marketing
Unit 1 Different forms of marketing
Unit 2 Strategy
Unit 3 Affinity marketing
Unit 4 Alliance marketing
Unit 5 Ambush marketing
Unit 6 "Indirect" ambush marketing
Unit 7 Possible Impacts of Ambush marketing
Unit 8 Article marketing
Unit 9 Article video marketing
Unit 10 Call to action (marketing)
Unit 11 Cause Marketing
Unit 12 Consumer-generated advertising
Unit 13 Content marketing
Unit 14 Close Range Marketing
Unit 15 Cross-media marketing
Unit 16 Customer advocacy
Unit 17 Customerization
Module 6 Other Non Digital Marketing Forms
Unit 1 Loyalty Marketing
Unit 2 Loyalty Marketing Impact
Unit 3 Multi Level Marketing
Unit 4 Legality and Legitimacy of MLM's
Module 7 Online Advertising
Unit 1 Introduction
Unit 2 Type of Ads
Unit 3 Delivery Methods
Unit 4 Benefits
Unit 5 Concerns
Unit 6 Regulation
Module 8 Tying your marketing together
Unit 1 Permission Marketing
Unit 2 Relationship Marketing
Unit 3 Product bundling
Unit 4 Varieties of bundling
Unit 5 Self-referential marketing
Unit 6 Summary of Ethics in Birthworker Marketing
Unit 7 Cites
Module 9 Branding
Unit 1 Brand language
Unit 2 Areas and authorities that offer brand language
Unit 3 Delivery channels
Module 10 Buisness Model
Unit 1 Business model
Unit 2 Theoretical and empirical insights to business models
Unit 3 Examples of business models
Module 11 Safety
Unit 1 The Initial Consult
Unit 2 Domestic Violence
Unit 3 Planning for the Unthinkable
Unit 4 Vicarious Trauma
Unit 5 Dogs
Unit 6 Getting There Safe
Unit 7 Distracted driving
Module 12 Cultural Sensitivity
Unit 1 Introduction to Cultural Sensitivity
Unit 2 Cultural Sensitivity - What is Culture?
Unit 3 Cultural Sensitivity - Using the information you gather
Unit 4 Downloaded Required Text and cites from this unit.
Unit 5 Quiz
Module 13 Final Requirements and Final Exam
Unit 1 The value of labor support paper
Unit 2 Research Assignment Survey
Unit 3 Outside Certifications
Unit 4 Proof of CPR/First Aid/AED Certification
Unit 5 Proof of State Food Handlers Card
Unit 6 Summary and Final Exam