For those Doulas that charge for their services and make a living that incorporates their passion for helping others, we offer this professional development continuing education course. This course is designed to help you expand your knowledge and covers a wide range of topics relevant to the birth industry, such as Doula business licensing, marketing strategies, business networking, and social media presence.
This course is our highest level of Doula credential, and achievement of the MCPCD credential is an assurance to your client that you are a professional, with the highest caliber of training we can offer.
This course is reserved for our Professional Members
Prerequisites: Madriella Birth Doula course, Madriella Postpartum Doula course
Course Requirements:
Textbook for course (see reading list)
A working Internet connection
A computer or mobile device capable of:
a) Accessing the Internet
b) Uploading a written assignment/digital photo
c) Posting/reading messages in the forum
A valid CPR/First Aid Certification and Safe Food Handling Certification are required by the end of this course. Both of these certifications can be done online fairly inexpensively.
| Module 1 | The Doula Business |
|---|---|
| Unit 1 | The Professional Doula |
| Unit 2 | Understanding Your Why - The Passion Behind the Profession |
| Unit 3 | The Scope of Doula Work (Birth, Postpartum, End-of-life) |
| Unit 4 | Your Welcome Packet |
| Unit 5 | Your Internet Presence - a website |
| Unit 6 | Professional Development - Book review |
| Module 2 | Setting Up Your Doula Business |
| Unit 1 | Legal Considerations and Business Structure |
| Unit 2 | Business Registration and Naming Your Business |
| Unit 3 | Individual Professional Liability Insurance |
| Unit 4 | Insurance, Billing and Expenses |
| Unit 5 | Financial Management Basics for Doulas |
| Unit 6 | Setting Your Services and Pricing |
| Unit 7 | Medicaid Billing for Doulas |
| Module 3 | Marketing and Client Acquisition |
| Unit 1 | Building Your Brand and Online Presence |
| Unit 2 | Effective Marketing Strategies for Doulas |
| Unit 3 | Networking with Healthcare Professionals and Client Referrals |
| Unit 4 | Managing Your Online Reputation |
| Module 4 | Client Management |
| Unit 1 | Initial Consultations and Onboarding Clients |
| Unit 2 | Contracts and Agreements |
| Unit 3 | Supporting Diverse Clients |
| Unit 4 | Cultural Sensitivity – What is Culture? |
| Unit 5 | Downloaded Required Text: Cultural Competency Handbook |
| Module 5 | Expanding Your Business |
| Unit 1 | Hiring Additional Doulas or Staff |
| Unit 2 | Offering Additional Services or Products |
| Unit 3 | Collaborating with Other Professionals |
| Unit 4 | Scaling Your Business Sustainably |
| Module 6 | Ethical Considerations, Standard of Practice Review and Self-Care |
| Unit 1 | Ethics in Doula Work |
| Unit 2 | Putting the Madriella Doula Code of Ethics into Practice |
| Unit 3 | Standards of Practice Review |
| Unit 4 | Self-Care for Doulas |
| Unit 5 | Burnout Prevention |
| Unit 6 | Building a Support Network |
| Module 7 | Safety |
| Unit 1 | The Initial Consult |
| Unit 2 | Domestic Violence |
| Unit 3 | Planning for the Unthinkable |
| Unit 4 | Vicarious Trauma |
| Unit 5 | Dogs |
| Unit 6 | Getting There Safe |
| Unit 7 | Distracted driving |
| Module 8 | Final Requirements and Final Exam |
| Unit 1 | The value of labor support paper |
| Unit 2 | Research Assignment Survey |
| Unit 3 | Outside Certifications |
| Unit 4 | Proof of CPR/First Aid/AED Certification |
| Unit 5 | Proof of State Food Handlers Card |
| Unit 6 | Summary and Final Exam |