For those Doulas that charge for their services and make a living that incorporates their passion for helping others, we offer this professional development continuing education course. This course is designed to help you expand your knowledge and covers a wide range of topics relevant to the birth industry, such as Doula business licensing, marketing strategies, business networking, and social media presence.

This course is our highest level of Doula credential, and achievement of the MCPCD credential is an assurance to your client that you are a professional, with the highest caliber of training we can offer.

This course is reserved for our Professional Members

Prerequisites: Madriella Birth Doula course, Madriella Postpartum Doula course
Course Requirements:
Textbook for course (see reading list)
A working Internet connection
A computer or mobile device capable of:
a) Accessing the Internet
b) Uploading a written assignment/digital photo
c) Posting/reading messages in the forum

A valid CPR/First Aid Certification and Safe Food Handling Certification are required by the end of this course. Both of these certifications can be done online fairly inexpensively.


Module 1 The Doula Business
Unit 1 The Professional Doula  
Unit 2 Understanding Your Why - The Passion Behind the Profession  
Unit 3 The Scope of Doula Work (Birth, Postpartum, End-of-life)  
Unit 4 Your Welcome Packet  
Unit 5 Your Internet Presence - a website  
Unit 6 Professional Development - Book review  
Module 2 Setting Up Your Doula Business
Unit 1 Legal Considerations and Business Structure  
Unit 2 Business Registration and Naming Your Business  
Unit 3 Individual Professional Liability Insurance  
Unit 4 Insurance, Billing and Expenses  
Unit 5 Financial Management Basics for Doulas  
Unit 6 Setting Your Services and Pricing  
Unit 7 Medicaid Billing for Doulas  
Module 3 Marketing and Client Acquisition
Unit 1 Building Your Brand and Online Presence  
Unit 2 Effective Marketing Strategies for Doulas  
Unit 3 Networking with Healthcare Professionals and Client Referrals  
Unit 4 Managing Your Online Reputation  
Module 4 Client Management
Unit 1 Initial Consultations and Onboarding Clients  
Unit 2 Contracts and Agreements  
Unit 3 Supporting Diverse Clients  
Unit 4 Cultural Sensitivity – What is Culture?  
Unit 5 Downloaded Required Text: Cultural Competency Handbook  
Module 5 Expanding Your Business
Unit 1 Hiring Additional Doulas or Staff  
Unit 2 Offering Additional Services or Products  
Unit 3 Collaborating with Other Professionals  
Unit 4 Scaling Your Business Sustainably  
Module 6 Ethical Considerations, Standard of Practice Review and Self-Care
Unit 1 Ethics in Doula Work  
Unit 2 Putting the Madriella Doula Code of Ethics into Practice  
Unit 3 Standards of Practice Review  
Unit 4 Self-Care for Doulas  
Unit 5 Burnout Prevention  
Unit 6 Building a Support Network  
Module 7 Safety
Unit 1 The Initial Consult  
Unit 2 Domestic Violence  
Unit 3 Planning for the Unthinkable  
Unit 4 Vicarious Trauma  
Unit 5 Dogs  
Unit 6 Getting There Safe  
Unit 7 Distracted driving  
Module 8 Final Requirements and Final Exam
Unit 1 The value of labor support paper  
Unit 2 Research Assignment Survey  
Unit 3 Outside Certifications  
Unit 4 Proof of CPR/First Aid/AED Certification  
Unit 5 Proof of State Food Handlers Card  
Unit 6 Summary and Final Exam