Module 1 The Professional Doula
Unit 1 The Professional Doula
Unit 2 US Business Models... when it's broke and a Doula is what fixes it
Unit 3 The Self-Employed Doula – Business Considerations
Unit 4 Doula Contracts
Unit 5 Your Welcome Packet
Unit 6 Business Promotion (Networking)
Unit 7 Individual Professional Liability Insurance
Unit 8 Your Internet Presence - a website
Unit 9 Professional Development - Book review
Unit 10 Insurance, Billing and Expenses
Module 2 Horizontal Integration
Unit 1 Horizontal Intgration
Unit 2 Benefits of Horizontal Intgration
Module 3 Ethics and Marketing
Unit 1 Ethics in Marketing - Introduction
Unit 2 Why there is a need for ethical doula marketing
Module 4 Influence Marketing
Unit 1 Influence Marketing
Unit 2 What is “Influence”?
Unit 3 Identifying influencers
Unit 4 Using online social media tools to identify influencers
Unit 5 Influencer ecosystems and roles
Module 5 Different Forms of Marketing
Unit 1 Different forms of marketing
Unit 2 Strategy
Unit 3 Affinity marketing
Unit 4 Alliance marketing
Unit 5 Ambush marketing
Unit 6 "Indirect" ambush marketing
Unit 7 Possible Impacts of Ambush marketing
Unit 8 Article marketing
Unit 9 Article video marketing
Unit 10 Call to action (marketing)
Unit 11 Cause Marketing
Unit 12 Consumer-generated advertising
Unit 13 Content marketing
Unit 14 Close Range Marketing
Unit 15 Cross-media marketing
Unit 16 Customer advocacy
Unit 17 Customerization
Module 6 Other Non Digital Marketing Forms
Unit 1 Loyalty Marketing
Unit 2 Loyalty Marketing Impact
Unit 3 Multi Level Marketing
Unit 4 Legality and Legitimacy of MLM's
Module 7 Online Advertising
Unit 1 Introduction
Unit 2 Type of Ads
Unit 3 Delivery Methods
Unit 4 Benefits
Unit 5 Concerns
Unit 6 Regulation
Module 8 Tying your marketing together
Unit 1 Permission Marketing
Unit 2 Relationship Marketing
Unit 3 Product bundling
Unit 4 Varieties of bundling
Unit 5 Self-referential marketing
Unit 6 The Six Market Module
Unit 7 Summary of Ethics in Birthworker Marketing
Unit 8 Cites
Module 9 Branding
Unit 1 Brand language
Unit 2 Areas and authorities that offer brand language
Unit 3 Delivery channels
Module 10 Buisness Model
Unit 1 Business model
Unit 2 Theoretical and empirical insights to business models
Unit 3 Examples of business models
Module 11 Database Marketing
Unit 1 Database marketing
Unit 2 Growth and evolution of database marketing
Unit 3 Advances in database marketing
Unit 4 Digital Marketing
Module 12 Direct Marketing
Unit 1 Direct Marketing
Unit 2 Types of Direct Marketing
Unit 3 Diversification (marketing strategy)
Unit 4 Goal of diversification
Unit 5 Continued...
Module 13 Guerrilla marketing
Unit 1 Guerrilla marketing - Introduction
Unit 2 Online Guerilla Marketing
Unit 3 Undercover Marketing
Module 14 Safety
Unit 1 The Initial Consult
Unit 2 Domestic Violence
Unit 3 Planning for the Unthinkable
Unit 4 Vicarious Trauma
Unit 5 Dogs
Unit 6 Getting There Safe
Unit 7 Distracted driving
Module 15 Cultural Sensitivity
Unit 1 Introduction to Cultural Sensitivity
Unit 2 Cultural Sensitivity - What is Culture?
Unit 3 Cultural Sensitivity - Using the information you gather
Unit 4 Downloaded Required Text and cites from this unit.
Unit 5 Quiz
Module 16 Final Requirements and Final Exam
Unit 1 The value of labor support paper
Unit 2 Research Assignment Survey
Unit 3 Outside Certifications
Unit 4 Proof of CPR/First Aid/AED Certification
Unit 5 Proof of State Food Handlers Card
Unit 6 Summary and Final Exam