Professional Development Course Outline

Module 1	The Professional Doula
Unit 1	The Professional Doula
Unit 2	US Business Models... when it's broke and a Doula is what fixes it
Unit 3	The Self-Employed Doula – Business Considerations
Unit 4	Doula Contracts
Unit 5	Your Welcome Packet
Unit 6	Business Promotion (Networking)
Unit 7	Individual Professional Liability Insurance
Unit 8	Your Internet Presence - a website
Unit 9	Professional Development - Book review
Unit 10	Insurance, Billing and Expenses
Module 2	Horizontal Integration
Unit 1	Horizontal Integration
Unit 2	Benefits of Horizontal Intgration
Module 3	Ethics and Marketing
Unit 1	Ethics in Marketing - Introduction
Unit 2	Why there is a need for ethical doula marketing
Module 4	Influence Marketing
Unit 1	Influence Marketing
Unit 2	What is “Influence”?
Unit 3	Identifying influencers
Unit 4	Using online social media tools to identify influencers
Unit 5	Influencer ecosystems and roles
Module 5	Different Forms of Marketing
Unit 1	Different forms of marketing
Unit 2	Strategy
Unit 3	Affinity marketing
Unit 4	Alliance marketing
Unit 5	Ambush marketing
Unit 6	"Indirect" ambush marketing
Unit 7	Possible Impacts of Ambush marketing
Unit 8	Article marketing
Unit 9	Article video marketing
Unit 10	Call to action (marketing)
Unit 11	Cause Marketing
Unit 12	Consumer-generated advertising
Unit 13	Content marketing
Unit 14	Close Range Marketing
Unit 15	Cross-media marketing
Unit 16	Customer advocacy
Unit 17	Customerization
Module 6	Other Non Digital Marketing Forms
Unit 1	Loyalty Marketing
Unit 2	Loyalty Marketing Impact
Unit 3	Multi Level Marketing
Unit 4	Legality and Legitimacy of MLM's
Module 7	Online Advertising
Unit 1	Introduction
Unit 2	Type of Ads
Unit 3	Delivery Methods
Unit 4	Benefits
Unit 5	Concerns
Unit 6	Regulation
Module 8	Tying your marketing together
Unit 1	Permission Marketing
Unit 2	Relationship Marketing
Unit 3	Product bundling
Unit 4	Varieties of bundling
Unit 5	Self-referential marketing
Unit 6	Summary of Ethics in Birthworker Marketing
Unit 7	Cites
Module 9	Branding
Unit 1	Brand language
Unit 2	Areas and authorities that offer brand language
Unit 3	Delivery channels
Module 10	Buisness Model
Unit 1	Business model
Unit 2	Theoretical and empirical insights to business models
Unit 3	Examples of business models
Module 11	Safety
Unit 1	The Initial Consult
Unit 2	Domestic Violence
Unit 3	Planning for the Unthinkable
Unit 4	Vicarious Trauma
Unit 5	Dogs
Unit 6	Getting There Safe
Unit 7	Distracted driving
Module 12	Cultural Sensitivity
Unit 1	Introduction to Cultural Sensitivity
Unit 2	Cultural Sensitivity - What is Culture?
Unit 3	Cultural Sensitivity - Using the information you gather
Unit 4	Downloaded Required Text and cites from this unit.
Unit 5	Quiz
Module 13	Final Requirements and Final Exam
Unit 1	The value of labor support paper
Unit 2	Research Assignment Survey
Unit 3	Outside Certifications
Unit 4	Proof of CPR/First Aid/AED Certification
Unit 5	Proof of State Food Handlers Card
Unit 6	Summary and Final Exam